Marketing Essay Example | Topics and Well Written Essays - 3000 words - 2

Marketing - Essay typesetters caseoutside of the marketing function impact upon marketing efforts. The report, takes the help of Sams Tailor, a expressive style retailer in the Hong Kong market, to apply relevant methods of market analyses to the companys marketing mix in order to determine the relationship between external market factors and other business units like finance, pitying resources and production, and their role in enforcing marketing efforts. ... The report will attempt to investigate all the above factors in relation to a fashion retailer in the Hong Kong retail market. It has to be noted that since the report is base on analysis of a fabricated situation in said market, whilst relevant background data is provided on the chosen company, an assumptive format will be employed when applying theory to the situation(s) explored. I.1 The organisation, Sams Tailors Known as a tourists must visit enterprise, whether the tourist is a glory or a common person visiting Hong Kong, Sams tailors has earned a considerable reputation since its establishment in 1957 for providing high quality tailored suits for men and women. The company operates on the hollow out traditions of quality and value for money. Their concept of the 24 hour suit has traditionally drawn many famed names like Bill Clinton, and Michael Palin, who in fact had a suit made within 24 hours whilst he was shooting his BBC travel documentary, Around the World in 80 Days (www.samstailor.biz http//www.time.com/time/asia/2004/ feather boa/boa_body_tailor.html). The current owner, Manu Melwani, son of the founder Sam Melwani, is very particular about maintaining strong relationships with past and give customers, as he thoroughly believes that a good tailor needs to know a get by about his customers. He travels extensively to Europe and America, where the majority of his clientele are, in order to understand more(prenominal) of their daily habits, personalities and public opinions about t hem to create suits tailor made for their image. The core competencies are the amount of inquiry that goes into studying the behaviours of a considerably small but elite customer base, and a small corporal structure