Fast food restaurant Essay

excogitation desisting forage is actually common in Hong Kong. We can realise at to the lowest degree one prompt- feed restaurant nearby. McDonald, KFC, Burger King, trine Os, cafe de Carol can be found everywhere in Hong Kong. Fast fodder means that the regimen can be prep bed and served very quickly. It can save us time and is convenient. picpicpic The aim of this report is to canvas extravagant feed culture in Hong Kong nowadays. Firstly, tr hold on of stead ready provender culture in Hong Kong would be given in order to lay further understanding of fast viands.Secondly, negative impacts of fast regimen would be discussed. Thirdly, despite the fact that Hong Kong people atomic number 18 to a greater extent aware of their health, fast sustenance restaurants view emerged. Lastly, comparison between fast forage shops and fast-service shops would be mentioned to find out how these two types of shops affect customers filling of catering. Mr. Victor Chan, the Man aging handler of the tercet Os, Hong Kong franchise, was interviewed to find out the answer. Current situation picFig. 1 Top 10 Global Markets for weekly Fast forage.According to the sentiment from ACNielsen (Refer to figure1), Hong Kong has the highest per centage of eating fast fodder for thought in the world, with 61 per cent of people eating fast feed at least at one time a week. The aspect was conducted in October 2004 over the internet in 28 countries and regions across the Asia-Pacific, Europe and the US. It showed that to a greater extent and to a greater extent people are ghost with fast aliment. Nine per cent of Hong Kong people visited fast- pabulum restaurants at least once a day 86 per cent of people visited at least twice a month.In the premier(prenominal) nine months of this 2004, Hong Kong people visited fast-food restaurants on average s rase times a month and spent $ 160. The survey revealed fast food has exit a part of Hong Kong peoples lives. Hong K ong people are in fast pace of life. People take on less time to eat and are busy to work. It makes fast food become more and more popular because it is convenient and comfortable. It replaces the position of handed-down restaurants and these fast food shops have dominated our society gradually.Negative impacts of traditionalistic fast food There are thousands of fast food shops in Hong Kong. They have totally changed eating habit and daily life of Hong Kong people. Albeit fast food is sexually attractive and tasty, it communicates several health problems. Fast food contains a good deal of fats and high calories. For example, McDonalds bequeaths a Big Mac, large fries and a large Coca-Cola drink which have 1430 calories. In fact, 2000 calories is the maximum amount a person needs in each day.Big Macs in Hong Kong contains more fat and cholesterol than those in the world. According to nutritional information on the companys website, each Hong Kong burger weighed 560 calories b ut 80 calories is more than Australia, 67 calories more than Britain and 60 calories more than the Middle East. Obviously, fast food leads to fleshiness and diabetes, and increases the risk of heart disease and high blood pressure. Apparently, fast food contains high calories and omit in nutrition. Fast food is non strait-laced meal that people can eat every day.Besides this, face up the curve of mass media and the trend in Hong Kong, slim body figures are encouraged. Therefore, Hong Kong people realize the importance of health. They are willing to eat rosy-cheeked food with low calories and fats. In order to tally the demand of reasoned and higher nutritional food from Hong Kong people, fast food shops start to set aside healthy food to customers. For example, McDonalds try to give more prime(a) to customers by providing healthier food, likes fresh salad and low fat yogurt.Fast food culture in Hong Kong has changed. Emergence of Fast-service food shops in Hong Kong Inter view with triad Os White Spot Because of the rise in vivacious standard and change in eating habits of Hong Kong customers, traditional fast food shops, such as McDonalds and KFC, can no longer meet the demands of customers. The emergence of a mark off late type of catering choice fast-service food shops, introduces a brisk eat experience to Hong Kong customers, thus, deliverance a positive and striking impact to the catering industry.One of the just about undefeated fast-service food shops in Hong Kong is trio Os White Spot, which was founded in Vancouver, British Columbia in 1928, best known for its hamburgers In 2003, double Os expanded its business to Hong Kong, setting up the first shop in the Great food hall in the cellar of Pacific Place, Admiralty. Until 2010, in that location are already 5 Triple Os established throughout Hong Kong, in which the franchises each record more than twice as many sales as the average fixture in BC.In order to know more about fast -service food shops, an interview has been conducted with the managing director of the Triple Os, Hong Kong franchise, Mr. Victor Chan. pic pic Triple Os White Spot aims to provide high property, home- do and healthy fast food and family-friendly service to create a new kind of eat experience to customers. According to Mr. Chan, Triple Os in Hong Kong have to follow strictly the menu and ingredients set by the Canadian home office to ensure its high food look.For instance, unlike traditional fast food shops that scarcely focus in lowering their production cost, Triple Os take outshakes are made of fresh milk and premium ice-cream. Burger charge is from Australia, delivered fresh to Triple Os in Hong Kong, not frozen. Mr. Chan added that Triple Os menu will not change in order to suit the appetite of Hong Kong customers, therefore leaveing in a trammel choices of food in their menu compared to another(prenominal) fast food shops. In order to provide freshly made burgers, i t usually takes up to 5 to complete a whole meal set.That is why customer-friendly service is provided in Triple Os. Instead of self-help service in traditional fast food shops, waiters will deliver meals to customers in person, offering customers efficient eat services. Besides that, because of the insistence of high timber ingredients, price of food is again higher than that of fast food shops. Yet, it does not affect customers choice of catering since they are now jollifying a higher animation standard, willing to spend more for the return of good food and enough service.Triple Os success is also a result of change in eating habits and perceptions of Hong Kong customers. The idea of thin is in is extensively permeate by the mass media, people are getting more conscious about their physique and health, leading to the rise of a new kind of eating habit healthy eating. Believing that traditional fast food shops only provision of deep-fried food, customers tend to look for healthy, yet, delicious fast food for substitution. Triple Os hit the require demand of customers. Food in Triple Os is more often than not low in fat and that no preservatives and artificial flavours are added in.Vegetarian burgers and oodles of vegetables are included in every meal set in order for customers to achieve a balance diet, said Mr. Chan, healthy preparedness modes are also used, such as roasting and grilling of burger cunt and chicken stripes with refined olive oil quite than deep-frying. heat up with potato skins are again intended to provide dietary fictional character for better digestion of customers. Customers are free to lease according to their personal preference, having a custom-made burger in any way they want, like whether to add in any dressing in their burgers.Another special feature of Triple Os is that there is no advertisement about it at all. We rather spend our money in purchasing high flavor ingredients than wasting them on advertising. We believe that with our food and service, reputation can be build up in no time. Once again, we prove ourselves advanced said Mr. Chan. Marketing is clearly not the major concern of Triple Os. From the fast food shops point of view, we (fast-service food shops) have become a huge competitor to the traditional fast-service shops. Like McDonalds, they are, in fact, sideline our way in preparing food and provision of service.However, since there is Brobdingnagian conflict between us and traditional fast food shops, we dont treat them as a direct competitor. Our aim is not only to provide fast food to customers, but a new dining experience, which makes us unique in the catering industry. Mr. Chan concluded by the end of the interview. Comparison between Fast food shops and Fast-service food shops Fast food shops have always been one of the dominating choices of catering. Yet, in recent years, there are a definite increasing number of fast-service food shops in Hong Kong, which re sult in an intense competition between the two.In the pursuance table, we use the example of McDonalds (fast food shops) and Triple Os (fast-service food shops) to show the major differences between fast food shops and fast-service food shops, which affect customers choice of catering. pic pic Differences Fast food shops (McDonalds) Fast-service food shops (Triple Os) role of food Low High Ingredients used Use of low quality ingredients to cut off production costStrictly follow the Canadian headquarters use of high e. g. quality ingredients e. g. milkshakes milk, water, and milk milkshakes fresh milk and premium powder ice-cream burger union organ meat mixed with Burger meat Australian imported, bread crumbs and onion pure beef Method of readiness Deep-frying Grilling and Roasting Health consciousness Less more(prenominal) - lack of vegetables and fruits in the menu - inclusion of vegetarian food choices - unhealthy cooking method used - healthier cooking m ethods used Flexibility of ordered food Standardized food Immediate, Custom-made e.g. - Burgers are pre-made for purchase, which follow a - Customers whitethorn add in more vegetables in their burgers or uniform standard. choose not to add any dressings at all. Food choices Wide cast Limited as it must follow the menu of their headquarters in - Burgers, fries, ice-cream, different types of Canada fried-food, soft drinks, pies - burgers, fries, onion rings, chicken stripes, milkshakes Characteristics Fast, convenient High quality of food, brand new type of dining experience No.of shops in HK More Less Cost Low High due to the high quality of ingredients used Services Less More - provides only ordering services in the cashier - provides not only ordering and packing up services, but also delivery of meals to customers like restaurants Advertisements More None - wide coverage via the mass media (e. g. TV ads, the - building up reputation by customers word of m outh Internet, newspaper) - money used in quality ingredients rather than in advertisements From the above comparison, we can see that fast-service food shops introduces a brand new kind of catering experience to Hong Kong by providing high quality of food and efficient, customer-friendly services. As customers are being more health conscious, fast-service food shops seem to have hit the market, drawing enormous attention from customers of other types of catering choices, especially those of fast-food shops. Customers also enjoyed the idea of immediate and custom-made. Customers are able to order in according with their preferences.Burgers are freshly made with A-grade ingredients immediately upon order, which freshness of food can be completely guaranteed. unitedly with the efficient and friendly service provided, fast-service food shops seem to fulfill and pay off the demands of picky customers. The success of a few fast-service shops in Hong Kong is inevitably operateing in a competitor to traditional fast-food shops. Conclusion In the gone two decades, Hong Kong has inevitably been an international city under the great influence of fast food culture.As the only demand for food is efficiency, the absolute provision of fast and convenient food could already satisfy the demands of most customers. Yet, with the improvement in economic level, living standard and change in eating habits of customers, fast food shop could no longer provide them with what they want. Customers are more willing to enjoy quality and healthy food and nice service when dining, thereby, leading to the introduction of fast-service food shops to Hong Kong.Fast-service food shops bring in huge impacts and brand new ideas to the fast food world. not only efficiency, quality of food, provision of service and health consciousness should be brought into considerations in order to fulfill the demands of customers. The emergence of fast-service food shops provides a new choice of cater ing for customers, which leads to intense competition between fast food shops and them. Competition between the two definitely brings positive impacts to the catering industry. conventional fast food shops seem to realize their shortcomings and need of change, now even McDonalds follow the way of fast-service food shops by providing immediate-made burgers instead of pre-made ones. Because of the vast difference between fast food shops and fast-service food shops, it is difficult to receive at this stage that which one of them can dominate the fast food industry. The only thing for sure is that customers are, always and forever, the winner in this match, having to enjoy the great foodReference OWikipedia OOfficial homepage of Triple Os Hong Kong OSouth china Morning Post OHong Kong Yahoo OACNielsen OHKUSPACE pic pic pic Vocabulary Sheet Fast Food Culture Word (parts of speech) Meaning Dietician (n) a person who is an effective in nutrition or dietetics Fast-food addict (n) a pe rson who is disposed to fast-food Americanization (n) assimilate to the customs and institutions of the U. S. Delicacies (n) something delightful or pleasing, esp.a choice food considered with regard to its rarity, costliness Sedentary (adj) characterized by or requiring a seance posture Coronary (adj) of or pertaining to the human heart, with respect to health fiddling (adj) shallow not profound or thorough Standardize (v) to bring to or make of an established standard size, weight, quality, strength Unpalatable (adj) not palatable unpleasant to the taste Franchise (n) the right or pass granted by a company to an individual or classify to market its products or services in a specific grunge Variant (adj) tending to change or alter exhibiting variety or diversity Proliferate (v) to increase in number or spread rapidly and often excessively prominent (adj) standing out so as to be seen easily conspicuous particularly noticeable familiar (n) widespread of wid e extent or occurrence in command use or acceptance Ubiquity (n) the state or capability of being everywhere, esp. at the same time Detrimental (adj) causing suffering damaging harmful Umpteen (adj) innumerable many Flavor-enhancing (adj) enhancing the flavor of food Paramount (adj) chief in importance or impact lordly preeminent Consumer-friendliness (n) products of non-harmful elements to consumers