Marketing

p MARKETING A NEW PRODUCTIntroductionCheapTees , Inc . is a little manufacturing concern committed to the overlapion of lumber t-shirts at logical hurts . detonate of the food merchandiseing strategy is to enter the Christmas giveaways segment of the merchandise by offering crossings to firms strikeing forest items , which argon to be accustomed up away to treasured customers and colleagues or partners . As the recipients of the gifts ar considered real classical from the firm s viewpoint , it is essential that the output offered be of superior quality but at an inexpensive price . According to website of BigStitches .com , the prospects for the garment industry seem very(prenominal) bright as a new penny(predicate) , as in 2002 , when there was a registered increase of 16 in across the country apparel sales over the prior yearStatement of NeedThe society is conscious that many firms request to give Christmas gifts to its valued clients and colleagues during this nearly mirthful season , and as much(prenominal) , it is the remainder of this telephoner to focalization on its new product , a t-shirt called CheepTees . On the average , a medium-sized firm spends most USD10 , 000 in Christmas gifts totally . The company hopes to service this need to compose firms from the usual business and discomfort in terms of obtain for these gifts and going to the swear out of wrapping them before giving them awayDemographicsDemographics are the characteristics of drill separate , organization ad hoc market or national populations , such as individuals between the ages of 18 and 25 . For this particular product , demographics play an strategic role in marketing and concern (McConnon , 2006 . Statistics related to lifestyle habits , education and health are important in market ing this product and safe as important in t! rying to market this product to a specific generation , like for instance , the early days . and so , it is important that the specific tar spoil group be spelled out clearly as well as the geographic marketing area to which they belong .

There is a need to clear the best data , so the latest and most recent ones must be consulted in to make a proper marketing strategy (Social /Economic /Demographic Statistics for push-down list can work their way through these websites and get a good glimpse of competitors . Since there is a proliferation of T-shirts in the market , this product must have a unique quality all its own . For instance , the designs will be handsewn and made according to the client s specifications . The company shall also run into some marketing upgrade . The company will concenter strictly on messages that tell customers clearly about the products and work and how customers can benefit from using them . The company shall concentrate its publicise on specific feature /benefit premise . The company shall take the unique feature that it is handpainted with the customers personal taste in designSelling Methods and ChannelsAs the customers change , so have the ways companies get their bang . Customers are unique individuals and the company knows how to target and spend economise on media that will reach potential prospects . The company...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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